InterContinental Hotels Group (IHG)

InterContinental Hotels Group, a global hotel company with over 5,000 hotels worldwide, relied on Selligent to handle all of their marketing and transactional emails for more than 15 brands. Our team consisted of creatives, strategists, and production experts who designed a primary template that could be adapted into more than 30,000 different versions automatically. This template was updated multiple times a year to ensure it adhered to the latest best practices and utilized the latest technologies. In addition, we provided creative strategy support to the internal IHG team as well as their Agency of Record.

Agency: Selligent Marketing Cloud (formerly StrongView)
Role: Associate Creative Director