Roku

At Selligent, I had the privilege of working on Roku's account as a key member of the creative team. Our primary responsibility was to create a primary email template that would be used for all of Roku's marketing emails. Additionally, we created 2-3 custom emails every week, utilizing the template. In collaboration with the production and account teams, I ensured that all assets required for the email campaigns were created and prepared on time.

As the lead creative on the account, I worked directly with Roku's team to understand their business goals and ensure they were being met through the email campaigns. I also worked with their external partners, such as HBO, Showtime, and MTV, to ensure their approval of the content we created. As Roku's platform focused heavily on video content, I created numerous animated GIFs that showcased new movies and TV shows, while adhering to email best practices.

Agency: Selligent Marketing Cloud (formerly StrongView)
Role: Associate Creative Director